Case Studies

National Reviews has worked with many personalities and companies of all sizes to regain control of their online brand. Here two recent examples.

Personal Reputation Repair

The Client. Successful American entrepreneur. When you searched his name online, you were bombarded with unfair, negative content regarding a lawsuit that only involved him indirectly. Also, the search results displayed unprofessional-looking social media profiles of different people with the same name.

Our Work. We registered several different domains to create engaging websites. We then used each site as a platform for an array of positive, search-friendly content such as website copy, blogging and press releases. We created dynamic social media profiles on Facebook, Twitter and LinkedIn and regularly interacted with fans and followers to boost his social media presence. Finally, we leveraged our world-class linking strategy to promote the top 15 search results he wanted to show up when you searched his name.

The Results. We helped him drown out all negative content. When you searched his name, the first 5 pages of Google's search results only displayed positive content from his websites, blog, social media profiles and press releases.

Corporate Reputation Repair

The Client. An international marketing firm. The company's search results were littered with a bunch of negative reviews on various complaints board and review sites.

Our Work. We gathered, validated and syndicated positive reviews from existing clients who had a great relationship with the firm. We used our content generation, social media marketing and linking to promote these reviews in the search results.

The Results. The negative reviews had been pushed off the top of the search results and, in effect, replaced with positive reviews from satisfied clients.